Remote management of digital signage and advertising screens via 4G routers allows for improved connectivity and content management on different digital media. Thanks to IoT solutions and worldwide connectivity certification, remote management is especially useful for retail and PCI compliance. In addition, there are specific solutions for digital signage, kiosks, sales terminals and ATMs.

Digital advertising screens are everywhere in our daily lives. Whether in the streets, at bus stops, train stations, shopping centres, restaurants, or even inside buildings and businesses, they help us find what we are looking for or inform us of news and commercial offers.

Digital signage has become an ideal tool for advertising companies, among others, who can insert their ads dynamically, changing it according to needs, thus reaching their target audience more accurately. These panels, which are often interactive and even feature augmented reality, are a technological element that requires management and maintenance.

Table of Contents

Connectivity and remote management solutions

Remote management via 4G routers offers numerous advantages for digital signage and advertising screens. Thanks to these solutions, connectivity and content management are improved on all types of digital media. Below are the different aspects that make this remote management possible:

4G routers for digital signage and advertising screens

4G routers are a mobile connectivity solution that allows digital signage and advertising displays to connect to the Internet and communicate remotely. This solution ensures global coverage, regardless of the geographical area in which the digital support is located. In addition, 4G routers are compact devices and are especially useful in places where fixed Internet access is not available.

Advantages of remote management in digital signage

Remote management through 4G routers facilitates periodic updating and modification of content in a simple, fast manner and from any geographic location. Advertising can be managed and programmed in a scalable and individual manner, all without having to be at the location where the digital medium is located. In addition, remote management allows for reduced maintenance costs, since updates can be carried out without the need for travel or physical intervention at the location of the digital medium.

Benefits of 4G remote access in signage

It is about avoiding travel, but also providing benefits such as:

  • Changes in audiovisual content remotely
  • Updates and maintenance without travel
  • Immediate response to breakdowns
  • Remote on/off to save electricity consumption
  • User interaction
  • Emergency button
  • WIFI access with captive portal
  • Receiving real-time statistics
  • Sending alarms
  • Video surveillance against vandalism

Examples of success in remote management of advertising screens

Nowadays, different companies use remote management through 4G routers to manage their advertising screens and digital signage. Success stories can be found in different sectors, such as retail, banking, transport and hospitality. Thanks to this technology, they have managed to increase their efficiency and reduce their maintenance costs.

Virtual private network for more secure remote management

Security in remote management of digital signage and advertising screens is essential to ensure the integrity of the content. One of the solutions to ensure the privacy and security of the network is the use of a virtual private network (VPN).

A virtual private network allows for secure and encrypted connections between different devices, reducing the risk of malicious attacks and ensuring the privacy of remote management of digital signage. This minimizes risks and facilitates remote management of screens and digital signage from anywhere in a secure manner.

TITAN solutions for connectivity and remote management

These types of installations are usually exposed to weather conditions and withstand high temperatures, which is why robust, industrial-grade communications equipment is required. The solutions that we propose at TITAN for this type of connectivity are the following:

  • An Robustel R1510 with a 4G LTE module. This provides the speed needed for remote control and updating multimedia content. The 4G router’s digital input will allow immediate alerts to be sent via SMS and eMail to the control centre, notifying of tampering or opening of the enclosure.
  • A Poynting PUCK-5 antenna that enables the reception of the GPS signal for better location of the MUPIs, in addition to a WiFi signal as a hotspot that serves both to connect to the Internet through the captive portal, and to access service WIFI networks if there are any.
  • A Smart IP power strip from the manufacturer NETIO and suppled by VITRIKO. It is responsible for controlling electrical consumption and switching on/off according to the programming in your calendar or managed remotely.
  • Up to two cameras installed that, together with the microphone system, allow you to see and hear if necessary, especially during possible acts of vandalism or emergencies.
  • STE2 temperature probes to monitor extreme values. These values ​​are read by a central server in the cloud and, depending on the programming, activate a fan or turn off the screen until it is refreshed.
  • VPN solution thanks to the use of SmartNetVPN, allowing the central server and technical staff to perform the tasks necessary for its maintenance.

Overview

Success stories in digital signage applied to retail trade

  • A well-known clothing retailer has opted to implement digital signage to improve product information and offer a more engaging shopping experience to its customers. Thanks to touch screens and precise details about each item, customers can get the information they need to make an informed purchasing decision. This system also allows them to access product videos and information about the different products.
  • Another supermarket chain has opted to use digital displays throughout the store to promote its products and services, as well as the widely used television channel. The market-leading communication solution for supermarkets and retailers thus provides digital signage to publicise offers, menus, promotions, etc. Additionally, it has the possibility of creating messages for internal staff and establishing intercom messages between customers and store workers. These solutions are easy to install and operate, and offer numerous advantages to the retail trade.
  • Another success story is that of a pharmacy chain that has chosen to use digital signage to promote its products and services, and also to offer information on health and wellness. Thanks to this solution, customers can find information on a wide variety of products, and even access videos and blog posts on health and wellness topics.

Why choose TITAN ?

TITAN is well versed in scenarios involving real-time solutions such as audiovisuals. Special attention is paid to the combination of other value-added aspects, such as stability, security of communications and environments with high temperatures and subject to possible vandalism.

Therefore, the implemented solution aims to provide a 24/7 means of communication, which will be the eyes and ears for the staff that manages these facilities.